What does Name, Image, and Likeness (NIL) mean?

NIL allows student-athletes to grow their brand and connect with the community. Since 2021, collegiate student-athletes can now profit off their name, image, and likeness. NIL activations with student-athletes can range from marketing partnerships with local and national businesses, to autograph sessions, meet-and-greet events and more. Student-athletes can also partner with local community organizations for the betterment of the community.

Is Bobcat Collective affiliated with Montana State?

No. Bobcat Collective is a third-party organization, not affiliated with the Montana State. However, Bobcat Collective leadership is comprised, in part, by Montana State alumni dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community. 

I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with an Montana State student-athlete, we will do our best to facilitate the engagement.

I am a business owner and would like to align my brand with Bobcat Collective. How can I get more involved? 

Bobcat Collective is always looking to add value to fans, student-athletes, and businesses in the community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email

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Montana State student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit! 


Bobcat Collective allows student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization. 



Get in the NIL game at a level that works for you! Explore Bobcat Collective memberships and get exclusive benefits including autographed merchandise, access to events, and more.